We start by identifying a select group of consumers – based on location, demographics, and industry interest – from our database of opt-in subscribers. From there, we craft an email based on your preferences, featuring an exclusive offer you provide us, and we deliver it straight to these consumers’ inboxes.
The verdict is in … email marketing is among the most effective channels available to local businesses! A recent survey found that email is the preferred source of communication, and a separate study reports that nearly half of email recipients made at least one purchase last year based on a promotional email.
The power of our offer-driven email solution comes, in part, from the fact that offers are an incredibly effective means of compelling consumers to try new services and select your business over the competition. According to Shop.org, nearly two-thirds of US Internet users have previously printed a coupon from an email.